About - Chameleon Strategies

Chameleon-Strategies-destination-consulting-strategy

Founded to innovate tourism and drive value for everyone.

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Who we are

We are a team of seasoned professionals with a passion for tourism and a wealth of industry knowledge. Our consultants bring years of experience working with diverse clients, from boutique hotels to destinations and multinational corporations. We deeply understand the challenges and opportunities in the tourism sector, and we are dedicated to helping our clients overcome hurdles and seize opportunities.

1999

Chameleon Strategies was established in 1999 by Dr Jens Thraenhart to support global organisations in the hospitality, travel, and tourism space to meet the changing demands of consumers. Recognising the importance of digital, Chameleon Strategies was at the forefront of creating solutions for our clients to develop new ways of consumer engagement through online channels previously not explored. Dr Thraenhart led the company during that time through projects in Asia and China, making us one of the forerunners in those markets with a strong understanding of the local markets and digital consumer trends.

2003

In 2003, Chameleon Strategies became an Affiliate Member of the United Nations World Tourism Organisation. Becoming part of a global community of leading companies striving to make tourism a driver for the better of the world.

2017

In 2017, Chameleon Strategies merged with C&O, which was founded by Gerrit Kruger in 2010, to include creative and branding services and strengthen our stakeholder engagement capacities.

TODAY

Today, we are a trusted partner in tourism consulting. A dynamic and innovative firm dedicated to helping destinations and brands thrive in the ever-evolving world of tourism and hospitality.

OUR MISSION

At Chameleon Strategies, we aim to empower tourism industry partners with the insights, strategies, and solutions they need to succeed. We understand that the tourism landscape is constantly changing, shaped by factors such as emerging technologies, evolving consumer preferences, sustainability demands, and other regional and global trends. Our goal is to ensure that our clients adapt to these changes and stay ahead of the curve.

MARKET RESEARCH
AND ANALYSIS

We provide in-depth market research and analysis to help you understand current trends, customer behaviour, and emerging markets. This information forms the foundation for strategic decision-making.

BASE YOUR DECISIONS
ON DATA

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POSITION YOUR BRAND
TO CREATE VALUE

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STRATEGIC PLANNING

Our team will work closely with you to develop customised strategies that align with your business goals, whether you're looking to expand into new markets, enhance customer experiences, optimise operations, or increase stakeholder engagement.

CUSTOMER & STAKEHOLDER ENGAGEMENT

We help you to harness the power of the many by creating strategies and programs to engage your stakeholders and drive consumers to your destination and brand with highly targeted campaigns.

COLLABORATION AND ENGAGING STAKEHOLDERS

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DIGITAL TRANSFORMATION

In today's digital age, we help clients harness the power of technology to improve their online presence, enhance marketing efforts, and streamline operations for maximum efficiency.

DIGITAL DOES NOT MEAN ONLY DIGITAL

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BE PART OF YOUR COMMUNITY

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SUSTAINABILITY AND RESPONSIBLE TOURISM

We are committed to promoting sustainable practices within the tourism industry. Our consultants can guide you in adopting environmentally and socially responsible tourism initiatives.

TRAINING AND DEVELOPMENT

We offer training programs and workshops to equip your team with the skills and knowledge needed to excel in the tourism industry.

SHARING KNOWLEDGE

Our team members are believing in spreading knowledge and building capacity to enable all stakeholders to participate in building strong communities around destinations and brands.

WHAT

WHY CHOOSE US

1

Industry Expertise

Our team consists of experts who deeply understand the tourism sector, ensuring that our recommendations are both informed and effective.

2

Tailored Solutions

We don't offer one-size-fits-all solutions. Instead, we work closely with each client to develop strategies and recommendations that align with their unique needs and goals.

3

Results-Driven

We measure our success by the success of our clients. Our focus is on delivering tangible results and helping businesses thrive.

4

Ethical Approach

We believe in ethical business practices and are committed to promoting responsible tourism that benefits businesses and communities.

Join us on a journey to transform your tourism business and stay competitive in an ever-changing world. Contact us today to explore how Chameleon Strategies can be your trusted partner.