# Chameleon Strategies

> Bangkok-based consultancy and venture incubator for the travel, tourism, hospitality, and leisure lifestyle industries. Founded in 1999.

Chameleon Strategies builds strategies, campaigns, and businesses that create lasting impact for destinations and brands. We operate as the parent organization for a portfolio of specialized ventures across destination marketing, brand strategy, AI-powered platforms, and artisan sourcing.

## Pages

- [About](/about): Company history, journey timeline, and memberships.
- [Ventures](/ventures): Portfolio of incubated ventures and brands.
- [Projects](/projects): Selected case studies and client work.
- [Insights](/insights): Thought leadership on tourism, marketing, and destinations.
- [Team](/team): Leadership and partners.
- [Jens Thraenhart](/team/jens-thraenhart): Founding Partner and CEO bio.
- [Gerrit Kruger](/team/gerrit-kruger): Managing Partner and COO bio.
- [Contact](/contact): Office locations and contact details.